~ Apps are over 1.5 faster than the mobile website and performs actions such as upload and download among others much faster too
~ Apps gives instant access, whether online or offline. Offline access to information is a plus.
~ Apps have push notification missing in mobile websites, users get non-intrusive notifications instantly.
~ Apps allows users to set their preferences thus customizing and personalizing their content
~ An App is an independent entity that gives a good branding opportunity
~ Apps have extra functionality tied to the device features missing on mobile websites such as the ability to scan documents, QR and Bar Codes using the device camera, click-to-call or SMS connected to the phone and GPS to connect with maps among other functionalities
~ Apps also can be coded to have extra functions tied to user’s swipe gestures such as pinching, dragging, long holding, double tapping etc. that perform different actions increasing user-friendliness.
~ Apps can contribute significantly to a website content ranking as Google currently also ranks in-app content too.
~ Apps gives better interactivity such as gaming on an App as compared to online gaming
~ Apps have better data collection, handling, processing, interpretation and reporting as compared to websites. Example: The App working in the background can collect information on consumer behavior and the collected information be used to send geo-targeted push notifications.