Five ways to handle creative feedback

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Author : Minds Metricks

March 11, 2018

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Web designing has taken the world by surprise with thousands of website being added every second as you read through this article. Web designs and applications have made it easy for businesses and individuals to communicate with ease, having a global platform to market their products or services. Having said this, a website represents your online identity; it marks your presence in the digital world, and you will strive to have it appealing, dynamic, and user-friendly such as to attract the right audience and generate business.

Any web design company which specializes in web designing and development will present a variety of templates to match your business working. Accordingly, you may choose any, and then share suggestions and requirements as to what is required on the web pages. This way, a website is created and hosted to drive traffic. However, at times, the creatives may not be good, or the website’s functionality may not be as per the client requirements, and they may end up sharing feedback.

A creative feedback may not be taken well by companies offering web development services. If you are a web designer, then here are five things to do to handle such feedback.

Subjective feedback is common in the world of web designing. But let not subjective feedback take a toll on your projects. Instead of plainly asking ‘what do you need’, you will have to steer the conversation in your favor by asking what changes are required to the design, and seek proper explanation. Only then will the design come out in a great way to represent the brand communication and tonality. Ask design-related, legal, and functionality-based questions instead of open questions.

Too Many Cooks Spoil the Soup

This is an old adage that is applicable to the design world too. For instance, a design may be spoilt if the images are not loading properly. Stats across the globe reveal that 39% of the users drop if the website does not load properly or quickly. Whenever such feedback comes, it is expected that the designer and his senior, if required, should resolve the problem. Avoid the inclusion of other designers as their suggestions and inputs are only going to lengthen the design process.

Positioning Matters

You may have developed a great design, and the client might have liked it first. But, if he has asked for a change then there is a possibility that the positioning of the design was not right. Before you design, it is expected of you to understand the brand positioning and communication . Only then you will be able to get a great design that will best suit the business and its objectives. Wrongly positioned websites add no value to the business and do require change.

Multiple Feedback from different stakeholders

When you are dealing with a big brand, there are chances that multiple stakeholders are involved in the process of approval. For instance, one stakeholder may give a feedback about the header’s positioning while the other may turn it down completely. At such times, it is expected of the designer to keep cool and request a consolidated feedback from the client’s end. Only then can a design be created properly.

Late Feedback

Sometimes, the designers design a complete website such that it may be liked by the client in the first go. But after some time, they would request changes such as ‘how could be the page made more exciting?’, ‘Can pop-ups or sliders be added to the main page?’,’ The colour combination does not look good anymore.’ Such feedback is the last minute feedback or late feedback. Depending on the feasibility, you should implement it.

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