Social media has become an integral part of any given businesses, the majority of the businesses actually find it easy to reach their clients through the use of social media. They not only use the different available platforms to engage their customers but also advertise their products and services. With this, it has become important for businesses to develop content which is always backed up by having a social media calendar. A social media calendar helps a business plan exactly what to post, where to post this and when to actually post. It helps you plan social media strategies such as campaigns that resonate with your brand and clients.
It is important that you identify the platform that works best for your business. This will help you develop relevant content targeted to the specific platform. Twitter, for example, has a limitation in terms of the characters that you can type while Facebook does not.
How many times will you be posting?
It is important to have in mind the frequency of your social media postings. This will help you plan ahead. This will also give you time to develop content that resonates with your readers. You should take into consideration the amount of time you have for developing specific content as well as how your readers are reacting to the current content you have.
Decide on the type of content you will be posting
The type of content differs from one business to the other. Depending on the needs of your business you can develop content that touches on the following: Blog posts, tips, quotes, promotional content, announcements and content around events. You should also consider if you would like to post photos, graphics, videos or links.
Test how your content resonates with your audience
Ask yourself questions such as whether your content matches the needs of your brand. If it is engaging enough for your target audience and whether your audience would go the extra mile of sharing your content and commenting. In short, does it provide them with value?
Have a content repository
This can be in the form of an excel sheet or a Google sheet. This will help you keep track of all your posts. It can include information such as the title, the type of content, images or videos.
Keep up with current trends
While working on your calendar, it is important to factor in current trends. In this case, you should be flexible with the type of content that you offer your readers and most especially because trends change even on a daily basis. You should check on your analytics and evaluate whether your social media strategies are working in your favor if something does not seem to work, change this. It is important to also keep an eye on your competition and what they are up to. This will help you get more insight and a different perspective of doing things.
Plan your themes ahead of time and add holidays and special events.
These can be done on a quarterly basis, as a half year plan or annually. Focus on issues such as events you have planned, or if you will be launching a product or service. Events should resonate with what your brand stands for. Posting on holidays or during events can help increase your brand visibility. Being specific about themes that touch on your brand will also ensure that you do not post the same content repeatedly. For particular themes, you can have specific days of the week geared towards these.
The type of calendar to keep
Basically, you can decide to have a weekly and monthly calendar. A monthly calendar will help you figure out your plan for the next four weeks. It allows you to keep up with any major events that may happen and plan for this.
A weekly calendar provides you with more details into what you should expect. It is important to have this planned out before the week starts to avoid any last minute rush.
It is important for you to create your social media calendar in order to effectively push your brand as well as position it correctly in the market. A great social media calendar saves you on time and energy, it also helps you to plan ahead and keep your readers and clients engaged. It is important therefore to have a great calendar as this enables you to be more effective and deliberate with your social media goals.