Top Five E-commerce Web Design Trends to Follow in 2018

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Author : Minds Metricks

February 4, 2018

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Internet has boosted several businesses such that you now have several e-commerce stores that do the deed of offering products through the medium of website. Never would you have the trouble to browse through products located at different bays in malls as the e-stores are here with organized shopping and sales. And plus, everything you shop, you shop it from the comfort of your home.

Having said this, many businesses around the globe who wish to cater to the retail customers, plan or have e-commerce websites. In fact, even emerging entrepreneurs planning to sell products on a small scale, also opt for such websites. However, web designers say that designing an e-commerce task is much of a task, rather than just canvassing a picture. Why? Because a lot of metrics and thinking is put into developing a web-store that accommodates the products and facilitates shopping for goods or items.

With numerous customers opting for online shopping, online store owners are trying hard to keep up with the competition. And to do so, there are opting for various e-commerce designs. To help you cut the chase of choosing the best design, we have shortlisted top five e-commerce design trends.

Material Design

Yes, there are designs, and then there is a design that captivates the interest of thousands of users online. Speaking of such a design that is simple, but well-appreciated. Easy to implement, and at the same time versatile to accommodate various elements, we can never forget ‘Material Design’. Recently, these designs have been appreciated well by businesses and audience alike. The design focuses on content, such that it provides a vibrant and systematic layout to the eCommerce shopping portal. So it is trending in the industry for quite some time. Whether it’s a small store, or a store that has evolved from a blog, this design is preferred.

Upwardly Responsive Design

Yes, nowadays, everyone wants to target multiple devices, be it desktops, laptops, tablets, or computers. While opting for an app to target mobile devices may turn out to be a costly affair, so why not revamp the design of the e-commerce website to make it responsive. Responsive designs are the need of the hour. Having said this, everyone is now looking for web stores that are visible and look the same on all the screen sizes. Responsive designs not only fit any screen size but also give access to the entire range of products with ease across all platforms. So, why shouldn’t one opt for such versatile design?

Animation-rich designs

To add an element of quirkiness to the designs, many companies specializing in E-commerce website solutionshas to offer are now switching to short animations to catch the interest of users. Right from trying short animated videos to quirky GIFs, there is everything in the design world which designers are trying to make a difference on the web store. Having said this, you could also make the e-commerce store more dynamic and vibrant by adding animations. Animations are playful and enhance the shopping experience for the customers. In fact, their presence means that you as a website owner care for the needs and convenience of the customers. So, switching to such dynamic web designs is recommended for brand awareness and recall.

Card-like layouts

Yes, the metro-styled layout of cards made in bold colors did captivate user interest for quite some time on the internet. In fact, Microsoft had adopted the style for its Phones and Tablets, and the same was passed down to Windows 10, making it likable for millions around the world. Card-like layouts are sleek, compact, and add contrast to content with designs on the side. The layout itself exudes the classic or vintage feel in designs, with a touch of modern technology such that the whole web store looks interesting. The best part of this design is that it is smooth and can be adopted for responsive layouts across multiple screen sizes. It is one of those designs that allow the web masters to manage the page stylishly.

Infinite scroll

There are some design trends that never go out-of-style. And one such is the infinite scroll. Be it a responsive layout, or a web-layout, this design will keep the user engaged by pouring in more products. Having said this, opt for this design to get better engagement on the website. However, this layout is recommended only when you have numerous products to offer.

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