What is a Responsive Website? And Why is it a Talk of the Town

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Author : Minds Metricks

May 9, 2016

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As a business owner, you must be familiar with the importance of a professional website for your business, whether big or small. Not only does it draw the attention of consumers from around the world and make profits for you, but it also helps potential clients track your business easily, which is again advantageous to you. Therefore, in one way or the other, an imperative website can do wonders for any business. And Minds Metricks, is a web design and development company in Dubai, that can help you create a versatile and efficient website for your business.  

Presently, smart phone and other devices have taken over the Internet entirely. From surfing to browsing social media, to doing online shopping almost every consumer is checking out their mobile and consequently it has become extremely essentially important for your website to be mobile friendly as well. This is exactly where a responsive website design comes in. The responsive website isn’t a trend anymore, It’s a must needed element so that our customers can experience the beautifully optimized websites regardless of their choice of the device they access it on.  

There are many ways where a technical or digital marketing expert can evaluate if a website is a mobile responsive or not but Google has also released a tool which will tell you if your website is mobile friendly or not. In case your website is not mobile-friendly, Google will also suggest you steps or changes that can help you make your site a responsive one.  

To define, a responsive website design is a mixture of grids, layouts, and images that allows a website to adapt to the screen size it’s being viewed on. Such a responsive web design saves you from the hassle of constructing different websites for various devices, makes your website easier to use by integrating the touch screen to aid navigations.  

Here are few of the benefits of having responsive website design:  

Easy multi-device adaptation:  

The major benefit of the responsive website is the flexibility to adapt the website on different screens. Your website becomes easily accessible to all the devices. Depending on the size of the screen, it ensures consistency in the information, relocate the content and the images, and provides a neat layout that is suited to every individual screen size, which in turn makes the navigation easy for your customer.  

Easy to maintain  

Creating multiple versions of your website can be a costly affair and tiresome process. Considering just laptop, iPad and iPhone, which means, you need to triple your efforts and build 3 different websites for 3 different devices. But with a responsive website, you will avoid all these efforts completely and your website will run easily on all the respective devices. It also helps in keeping the single SEO campaign for all the devices seamlessly. Thus, responsive website design will not only save your time and money but will also keep your customers happy and satisfied.  

Improves SEO  

The benefit here is that you just need to optimize the website content for once as for all the devices the link remains same. The URL structure is same for all the devices. It also helps Google to crawl your website easily and improves your SEO keywords rankings.  

Cost effective  

Creating one website instead of two is really cost effective formula. The advantage of having a single website which confirms the needs of all the devices are significant instead of two websites. The responsive website also enhances the SEO efforts by having all the users directed to the single website irrespective of the device used.  

Recommended by Google

As you know that Google is the most dominating search engine in the world, therefore, if it recommends responsive website design for your business site, you ought to listen. The reason being, responsive website designs whether used in any kind of device, have the same HTML with a different layout but the same URL. This makes it easy and efficient for Google to crawl, index and organize the content for the same site when navigated on multiple devices. 

Higher conversation rate  

The responsive website will surely increase your traffic and potential customers to your site. It’s important to ensure that your site is designed to accommodate all the visitors regardless of the type of device they are using. Responsive websites are able to adapt the images to any device, which in turn will boost the traffic and sales too.  

Absolute user experience

The responsive website is the user experience that enables visitors to consume the content of any website through any device of their choice. No resizing or scrolling is required for any visitors to access your website from any device.  


To have it or not is not an option for any website owner. It’s a must do-task in your online marketing efforts. It’s not just about Google update, it’s important for you to keep you users happy when they visit your website. After all, we all just don’t work for Google Search Engine but also for the audiences. So it’s really important to make your website a responsive one. Dubai web design company, Minds Metricks will assist you in creating an excellent responsive website that is user-friendly and also cost effective, making your business prosper in every aspect.  

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