Target audience

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Author : Minds Metricks

May 22, 2019

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In marketing and advertising, a target audience, is a specific group of people within the target market at which a product or the marketing message of a product is aimed at. (Kotler 2000)… For example, if a company sells new diet programs for men with heart disease problems (target market) the communication may be aimed at the spouse (target audience) who takes care of the nutrition plan of her husband and child.

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