15 Feb 2018
You may follow the step 1 and create landing pages that have clear designs, yet that will not work great if your website is cluttered with text, images, and other visuals. To avoid this, designers recommend minimalist designs. A minimalist design is the one that comes with a clean page that is clutter free, has clear navigation for the user to move through easily, and is devoid of annoying popups that block the screen. Minimalist designs are not devoid of content, but they have the right amount of content to compel the users to convert. Having said this, a minimalist design comprises a clear visual that is in line with the visitor’s vision. It has an easy scroll option, but not a lengthy one to reach the CTA button. It keeps a healthy mix of content and images such that the message is delivered clearly. And finally, it will have a section to highlight the offers, instead of using annoying popups.
Use of Header to broadcast offer
The header section of the website is the one that many visitors notice first. And if the header is populated by an offer, then the chances of conversion increase. Having said this, a good landing page should use header to deliver an offer with a strong message. It should make clear that what the offer is about, and there should be headlines and sub-headings below the header, may be in the imagery or banners, to promote the linked product or service. Most of the offers talk about the product, followed by a headline, and a sub-heading to detail the offer. A rule of thumb in the online world is that you only have less than 10 seconds to convince your user, so your offer should be striking enough to do so.
Use of reviews
When it comes to building trust with the users that visit the landing page, reviews often play a vital role. Reviews are like word-of-mouth from other visitors that reassure a person to buy a product or subscribe to the service. Even the use of social media tools such as like counters, endorsements, and others help in building trust, and thereby leads to good conversion. Trust badges are as equivalent to reviews, and the ones given by reputed institutes, sites, or companies elevate the trust among visitors. This in turn drives conversion as these badges serve as endorsement.
The smartphone penetration is significant as handheld devices become faster and better with technology. Having said this, a major chunk of your online visitors is going to come from smartphone, so why have a landing page that is compatible with desktop browsers only? Responsive designs that adjust to any screen size are a new trend, and they will make your landing pages stand out, and lead to better conversion. They give the users the same look and feel across all the devices for a landing page. So, you need not need to worry about different platform-based communication strategies.
SEO and User-friendly
Not all the visitors come to the landing page from paid campaigns, so you need to keep the SEO value of the page in mind and accordingly devise strategies to create it. An SEO-friendly page has relevant content, loads faster, maintains a healthy mix of keywords, and is user-friendly. Having said this, it comes with short forms, precise messages, and great copies along with targeted content to make the right convert. This way, not just users but the search engines also find the landing pages friendly, and this improves its SERP ranking.