How to optimize your Website for SEO?
25 Jan 2018
1. Do the basic analysis
This is a broad set of activities that are needing to be done before you take any action on the SEO front. This begins with:
This includes analysis of keywords on the website, meta keywords, text of the web pages, and titles such that your web pages are well positioned for the search engines bots to index. This also includes how much readable content you have on the website rather than the scripting or HTML code.
This includes analysis of keywords and content of websites of competitors. This analysis will help in detecting the effective positioning strategy to follow both on the SEO and marketing front when it comes to online business. You may begin the process by analyzing the keywords of top five websites that come in the Search Engines’ Results Page.
2. Keyword Research
This is an important step when it comes to development of website.
Initial Keyword Nomination
This involves finding the necessary keywords that will go on the website, both as meta keywords and content. This can be done by doing competition Analysis.
When you want to position your business the right way, you need to do in-depth study of keywords. This is done using the Google Keyword Research Tool. The tool helps the analysis to identify a targeted list of keywords and phrases. This will also give you the internet scenario for the current set of keywords, and the keywords that can be incorporated for the website to list and reflect in a better way on the search engines.
This is to understand where you stand for a set of keywords, and what is your target in the coming months. As SEO is not a one-month activity, rising the ranks will surely require time. So, make an excel sheet for ranking of website against the keywords searched on Google. This will also help in mapping the progress when you begin the SEO activity.
3. Content Optimization and Submission
Based on the keywords and analysis, you need to modify the structure of the website for titles and metas, and then alter the content.
Create strategic content
Along with content, to help the bots to navigate better, web design companies recommend creating an XML site map. This will make the indexing easier for bots.