18 Feb 2018
The internet has taken the world by surprise. Having said this, every person who is equipped with a computer or smartphone, will surely go to internet. Every day, thousands of websites get added on the internet, and various brands are shaped or shattered. Across the globe, the internet has given rise to over 1 billion websites, and in the rich market of UAE is no different. A recent study showed that there are around 9.2 million people in the UAE of which 91% are connected to the internet. And to cater to their needs, there are hundreds of websites and brands that are spurring to keep up with their needs.
It is not easy to lure an internet user as the attention span of an average user is less than 8 seconds. So, any digital marketing company has to offer understands this fact, and accordingly devises strategies to markup their campaigns. And while doing so, the basic and the most important thing that they look at, or rather think is crucial for the success of the brand, is the website design. Website has the potential of making or breaking a brand in the long run when it comes to online marketing. Having said this, quirky web designs lure the users, making them stay on the website, and finally convert. So, if you are wondering which web designs trending are, and which web designs are completely dismissed by designers, then here is list collated by our experts.
To begin with, lets understand designs that you should avoid. These designs are not loved, though they appear good. They are as follows:
Design Trends that we don’t love:
In the earlier part of the article, we are acquainted with the 8-second rule associated with the attention span of the user. Well, this web design trend shuns the rule completely. Loading screens are those annoying boxes that show the progress of website being loaded. This is usually done when the website is packed full of surprises, or if it is heavy, and you do not wish to test the patience of the user. Although these loading screens do not last for over 2 seconds, they can still be annoying to designers and users across the world. Though a hated trend, it is a clever way to hide the page load time from the user artistically. When you are using this, make sure that the experience you offer after the wait is worth waiting.
Yes, screens with good contrast are good for reading in low light, but not when they are on websites meant to generate business or leads. Having said this, when designers use dark-themed designs for websites, they often miss the contrast element, causing catastrophic issues when it comes to reading the text.
A slideshow has every good reason for content delays which is better termed as timed content. But the same concept fails, or often irritates the users when it comes to websites. Who likes a website where content gets loaded leisurely? To overcome these creative fails, designers across the globe have also developed a few web design trends that you will love for sure. A few of them are listed as follows
Web Design Trends we love:
One website fits all the screen – this is the new mantra of the designers when it comes to web development these days. Responsive websites come with liquid layouts that adjust the imagery and content to fit any screen size. Which means you have the same look and feel across all the devices. We love this trend for the flexibility it offers to the users.
Red, Green, Blue, Violet- the solid colors have made a dazzling appearance in the world of web. Websites themed using bold colors make for excellent online properties that convey the rightful message while keeping user’s interest. You may feel that the colors are too strong on the eyes, but they are very effective in putting across the brand message with ease. That’s why the bold colors have made a comeback.
These are rare, but they are not dying. We got the taste of this design with Windows 8, and the Metro-styled block ruled the web for a while. But they are not completely out of the system. When it comes to bold designs that are clean and crisp, flat designs work the magic. And by engaging in a few taboos of gradients and shadows, the designers are ready again to lure the audience.
When you are offering a valuable service, and when the creative is going to make an impact on the content written, then it is time to balance the two with the asymmetric layout. Yes, these layouts are a rage among small websites and bloggers because it offers the perfect mix of highlight and engagement.