Electronic Commerce (shortened as e-commerce)is the trading of goods and services over the electronic medium, mainly over the internet. Theonline trade is made possible by e-commerce website which facilitates transactions.
Businesses are turning toe-commerce due to the ability of the websites to be customized to maximize profit. With the righte-commerce website, a business has a higher chance of making more profit. The e-commerce website gives abusiness multiple avenues of generating revenue including:
E-Commerce websites in Dubaiare on the rise mushrooming day by day and consumers are embracing the tide because of itsconveniences
E-commerce websites can be categorized based on their characteristics as:
These are websites designed for electronic trade between business entities. In design,they are the largest and equipped for mass transactions involving huge revenues. It isan ideal website for large-scale producers/manufacturers and wholesalers.
These websites are designed for transactions between a business and the final consumer.It is a retail type of a website where consumers can buy as few as a single or even partof an item. Example of B2C e-commerce websites are Amazon and Flipkart
C2C e-commerce websites are developed for trade between two end consumers. Sites allowingsales of secondhand products directly to another user without intermediaries, such asOLX, are good examples of C2C e-commerce websites.
C2B is reverse of B2C website and is developed to facilitate the trade where the consumersells to a business. Crowdsourcing projects are good examples of C2B example, a designerdesigning and selling a logo to a company.
Businesses also trade with public administrations/governments especially in contractualservices such as conducting fiscal studies, legal documentation, and social security.B2A e-commerce websites are developed for such transactions that involve large amountsof money and a wide variety of services.
C2A e-commerce websites are developed for transactions between the consumer and thepublic administration. They are mainly developed for access to government services tothe citizens such as Filing of Tax Returns, and Payment of Social Securities.
Starting an e-commerce website today is an easy taskand numerous e-commerce platforms have mushroomed. As a result, the demand for the e-commerce solutionshas risen and we, Minds Metricks have stepped up to offer ecommerce Dubai the needed solution.
There are two main categories of e-commerceplatforms:
Magento is considered the leader in the industry with some of the best solutions even forsophisticated e-commerce websites. Their platform is powerful with a diverse range of functionsand features. However small businesses usually have difficulties coping with its cost andadvanced technology.
Shopify is one of the most ambitious platforms with its development of IOS tech including the mobileAR, which enables uploading and viewing of 3D product. It’s fully customizable to fit any businesssize with many other attractive features including a point of sale system.
WooCommerce is a WordPress compatible platform enriched with capabilities of WordPress CMS. It is simple touse, has thousands of extensions, and is already WordPress compatible making it cheaper to develop thusideal for small and medium size businesses with limited budgets.
This is a platform more suitable for large businesses although also the small and medium businesses aresupported. It integrates with social media including Facebook and Pinterest, a plus in marketing and hasfeatures enabling buyers to purchase goods directly from their social media. BigCommerce offers hundreds oftemplates for free but you cannot view all the templates until you sign up.
OpenCart is another leading platform due to its features and functionalities. It has a user-friendlyinterface, can run even on standard or shared hosting, and one can run multiple stores under a singleback-end. It is also customizable and its ease to develop extension has created a big community ofdevelopers.
ZenCart is one of the most attractive, valid and accepted CMS platform. It is developed in PHP with a MySQLsupported database management. Among the attractive features of Zen Cart include its completelycustomizable, unlimited pages and product categories, several customer modes, discount coupons, giftcertificates, supports multiple languages and its ease of installation.
PrestaShop provides out-of-the-box features serving a wide client base across the world. It’s easy to set-upwith multi-language and multi-store functionality and has numerous plugins and attractive themes developedto improve its workability and rectify its shortcomings such as its rugged design. It has attracted manyusers especially the current generation.
This what typically helps you create, organize, edit, publish, manage and remove contenton a website such as, text and other elements that are embedded including images,graphics, photos, video and maps or add elements such a page URL and SEO on webpages.
Catalogue management feature facilitates definition, categorization, storage, retrievaland management of brands and products information including the product’s name,image/photo, description, and price. Catalogue Management also facilitates setting ofURLs and SEO for the products or products’ categories
These are the features that makes it possible to discount products on an ecommercewebsite. The features enables one to create promotion codes, activate or deactivate thecodes or set the auto apply function such as when you buy product A you get product Bfree.
This is a tactical feature that allows buyers to view the shopping cart unobtrusively onany page and without having to go to the checkout page. As a result the buyers canhardly abandon the shopping halfway even with distraction and are tactically motivatedto buy more.
API is a set of requirements and guidelines/regulations to adhere to in order to begranted access/use of a program. Consequently to use the functionality of a programdeveloped by a third party one has to adhere to the requirement and regulations set bythe third party referred to as third party API.
These are tools that assist in the transfer of content across CRMs accurately,efficiently and hassle-free. Data is essential to a website and so is the data migrationtools and it not only saves one time but also the cost and the probability of losinghard-earned Google ranking
These are custom packages of codes that enrich a site extending the functionality of thecore program without interfering with the core. It is not possible to find a 100%sufficient e-commerce platform thus the custom plugin and navigations arenecessary.
Periodical analysis of the performance of a site is necessary to rectify the shortcomingsand improve performance. Thus tracking and management tools are very essential to track,manage and react to analytics to maintain or increase ROI
Every business requires to pay attention to specific data such as sales and stock reportfor an e-commerce website. Thus the right metrics needs to be set to get customizedanalytical reports prioritizing the main activities which are essential to make theright decision and develop the right strategies.
This an important feature of every e-commerce websites. Buyers should be easily andconveniently directed to the checkout page with as less friction and minimal steps aspossible to avoid buyers abandoning the process halfway.
Communication is another essential aspect of an e-commerce website. Any communicationfrom the customers should be responded to promptly as well as welcoming a new customerand appreciating successful buyers and encouraged them to come back. This is possiblewith email templates that can even be automated.
Users access e-commerce websites using different devices and browsers. Consequently, asite should have the responsiveness and adaptability to be compatible with the differentdevices and browsers. This ensures ease in accessibility, view and transaction on a sitewith minimal friction/impediments.
User experience is determined by the user interaction with a website. For an enhanceduser experience the website’s accessibility, usability, and efficiency should beimproved. In addition, the company's services/products should also be enhanced as theyalso contribute significantly to the use.
Search Engine Optimization – SEO is what primarily determines the organic ranking of awebsite which in turn determines the amount of traffic a website nets. A good ecommercewebsite design ensures careful optimization of each page of the website for betteroverall ranking of the website.
Businesses strive to grow and the growth comes with an increase in demand for resource. Agood e-commerce website design should be scalable. It should be equipped with thenecessary maintenance and support tools and features for its functionality during andafter growth, ensuring its survival and no interruptions through expansion.
Payment gateway options are the encrypted and secure means/modes through which a buyercan make a payment to purchase goods on an e-commerce website. An e-commerce websiterequires to be equipped with the most suitable payment gateway options in regards to itstarget market.
Our experts offer a combination of experienceand innovativeness. We are ready to take up any new challenge to build or upgrade an existingecommerce web design in Dubai and beyond, into a responsive, fully functional e-commercewebsite. We help in developing and integrating all the necessary features for ecommerce andcustomizing them for efficiency and optimal functioning. We are your one stop tech-center inDubai for any/all ecommerce website solution you seek. Get a website that is an image of yourcompany and reflects your brand that will help drive your ecommerce business to the next levelwhile maintaining interactive and happy clients. We take what a client requires as a challenge,and we brainstorm and creatively develop a perfect ecommerce website that can easily beautomated.