Electronic Commerce (shortened as e-commerce) is the trading of goods and services over the electronic medium, mainly over the internet. The online trade is made possible by e-commerce websites which facilitates transactions.
Businesses are turning to e-commerce due to the ability of the websites to be customized to maximize profit. With the right e-commerce website, a business has a higher chance of making more profit. The e-commerce website gives a business multiple avenues of generating revenue including:
E-Commerce websites in Dubai are on the rise mushrooming day by day and consumers are embracing the tide because of its conveniences
E-commerce websites can be categorized based on their characteristics as:
These are websites designed for electronic trade between business entities. In design, they are the largest and equipped for mass transactions involving huge revenues. It is an ideal website for large-scale producers/manufacturers and wholesalers.
These websites are designed for transactions between a business and the final consumer. It is a retail type of a website where consumers can buy as few as a single or even part of an item. Example of B2C e-commerce websites are Amazon and Flipkart.
C2C e-commerce websites are developed for trade between two end consumers. Sites allowing sales of second-hand products directly to another user without intermediaries, such as OLX, are good examples of C2C e-commerce websites.
C2B is reverse of B2C website and is developed to facilitate the trade where the consumer sells to a business. Crowd sourcing projects are good examples of C2B example, a designer designing and selling a logo to a company.
Businesses also trade with public administrations/governments especially in contractual services such as conducting fiscal studies, legal documentation, and social security. B2A e-commerce websites are developed for such transactions that involve large amounts of money and a wide variety of services.
C2A e-commerce websites are developed for transactions between the consumer and the public administration. They are mainly developed for access to government services to the citizens such as Filing of Tax Returns and Payment of Social Securities.
Starting an e-commerce website today is an easy task and numerous e-commerce platforms have mushroomed. As a result, the demand for the e-commerce solutions has risen and we, Minds Metricks have stepped up to cater to that ever growing ecommerce demand in Dubai.
There are two main categories of e-commerce platforms:
Magento is considered the leader in the industry with some of the best solutions even for some of the most complicated e-commerce websites. The platform is powerful with a diverse range of functions and features. However small businesses usually have difficulties coping with its cost and advanced technology.
Shopify is one of the most ambitious platforms with its development of IOS tech including the mobile AR, which enables uploading and viewing of 3D product. It’s fully customizable to fit any business size with many other attractive features including a point of sale system.
WooCommerce is a WordPress compatible platform enriched with capabilities of WordPress CMS. It is simple to use, has thousands of extensions, and is already WordPress compatible making it cheaper to develop thus ideal for small and medium size businesses with limited budgets.
This is a platform more suitable for large businesses although also the small and medium businesses are supported. It integrates with social media including Facebook and Pinterest, a plus in marketing and has features enabling buyers to purchase goods directly from their social media. BigCommerce offers hundreds of templates for free but you cannot view all the templates until you sign up.
OpenCart is another leading platform due to its features and functionalities. It has a user-friendly interface, can run even on standard or shared hosting, and one can run multiple stores under one single back-end. It is also customizable and its ease to develop extension has created a big community of developers.
ZenCart is one of the most attractive, valid and accepted CMS platform. It is developed in PHP with a MySQL supported database management. Among the attractive features of Zen Cart include its completely customizable, unlimited pages and product categories, several customer modes, discount coupons, gift certificates, supports multiple languages and its ease of installation.
PrestaShop provides out-of-the-box features serving a wide client base across the world. It’s easy to se -up with multi-language and multi-stor functionality and has numerous plugins and attractive themes developed to improve its workability and rectify its shortcomings such as its rugged design. It has attracted many users especially the current generation.
This what typically helps you create, organize, edit, publish, manage and remove content on a website such as, text and other elements that are embedded including images, graphics, photos, video and maps or add elements such a page URL and SEO on web pages.
Catalogue management feature facilitates definition, categorization, storage, retrieval and management of brands and products information including the product’s name, image/photo, description, and price. Catalogue Management also facilitates setting of URLs and SEO for the products or product’s categories
These are the features that makes it possible to discount products on an ecommerce website. The features enables one to create promotion codes, activate or deactivate the codes or set the auto apply function such as when you buy product A you get product B free.
This is a tactical feature that allows buyers to view the shopping cart unobtrusively on any page and without having to go to the checkout page. As a result the buyers can hardly abandon the shopping half-way even with distraction and are tactically motivated to buy more.
API is a set of requirements and guidelines/regulations to adhere to in order to be granted access/use of a program. Consequently to use the functionality of a program developed by a third party one has to adhere to the requirement and regulations set by the third party referred to as third party API.
These are tools that assist in the transfer of content across CRMs accurately, efficiently and hassle-free. Data is essential to a website and so is the data migration tools and it not only saves one time but also the cost and the probability of losing hard-earned Google Rankings.
These are custom packages of codes that enrich a site extending the functionality of the core program without interfering with the core. It is not possible to find a 100% sufficient e-commerce platform thus the custom plugin and navigations are necessary.
Periodical analysis of the performance of a site is necessary to rectify the shortcomings and improve performance. Thus tracking and management tools are very essential to track, manage and react to analytics to maintain or increase ROI
Every business requires to pay attention to specific data such as sales and stock report for an e-commerce website. Thus the right metrics needs to be set to get customized analytical reports prioritizing the main activities which are essential to make the right decision and develop the right strategies.
This an important feature of every e-commerce websites. Buyers should be easily and conveniently directed to the checkout page with as less friction and minimal steps as possible to avoid buyers abandoning the process half-way.
Communication is another essential aspect of an e-commerce website. Any communication from the customers should be responded to promptly as well as welcoming a new customer and appreciating successful buyers and encouraged them to come back. This is possible with email templates that can even be automated.
Users access e-commerce websites using different devices and browsers. Consequently, a site should have the responsiveness and adaptability to be compatible with different devices and browsers. This ensures ease in accessibility, view and transaction on a site with minimal friction/impediments.
User experience is determined by the user interaction with a website. For an enhanced user experience the website’s accessibility, usability, and efficiency should be improve . In addition, the company's services/products should also be enhanced as they also contribute significantly to the use.
Search Engine Optimization – SEO is what primarily determines the organic ranking of a website which in turn determines the amount of traffic a website nets. A good ecommerce website design ensures careful optimization of each page of the website for better overall ranking of the website.
Businesses strive to grow and the growth comes with an increase in demand for resource. A good e-commerce website design should be scalable. It should be equipped with the necessary maintenance and support tools and features for its functionality during and after growth, ensuring its survival and no interruptions through expansion.
Payment gateway options are the encrypted and secure means/modes through which a buyer can make a payment to purchase goods on an e-commerce website. An e-commerce website requires to be equipped with the most suitable payment gateway options in regards to its target market.
Our experts offer a combination of experience and innovativeness. We are ready to take up any new challenge to build or upgrade an existing ecommerce web design, into a responsive, fully functional e-commerce website. We help in developing and integrating all the necessary features for ecommerce and customizing them for efficiency and optimal functioning. We are your one stop ecommerce solution provider for any/all ecommerce website solution you seek. Get a website that is an image of your company and reflects your brand that will help drive your ecommerce business to the next level while maintaining interactive and happy clients. We take what a client requires as a challenge, and we brainstorm and creatively develop a perfect ecommerce website that can easily be automated.