Minds Metricks is a fast-growing Pay-per-Click (PPC) Agency in Dubai helping businesses reach the relevant customers. We’ll help you run effective Ads netting the relevant traffic that translates into better sales. A high ROI is the key to survival in the competitive market and we are the solution!
Per-Per-Click is an internet marketing strategy that capitalizes on using the keywords to direct traffic to a site. On clicking the ad the users are directed to the intended page. Unlike organic traffic which is more dependent on exact keywords thus reaching less traffic the site owner simply pays per click reaching more users.
The marketing goals determine the correct keyword(s) to adopt and the appropriate platforms to target. A well-developed Ad with the most relevant keywords appears among the first 3 positions of Google search result and is one of the most effective ways of advertising. At Minds Metricks, the preferred PPC agency Dubai, we evaluate the trends and help you create effective ROI driven campaigns.
Search Advertising are search result oriented advertising. When a user searches a set of keywords, the Ads are listed using the keywords appears alongside the organic search results. Google Search Engine and Bing networks are most targeted due to their populace.
Google Ads™: - formerly known as Google Adwords is the search advertising system on the Google search engine. It uses a bidding system where, if more than one Ad is bidding on given keywords the highest ranking ad wins appearing alongside organic search results. The appearance of an Ad on Google search page depends on the number of bids, maximum pay per click, quality score of the ad and the landing page quality. If well utilized Google Ads™ can an effective tools to reach out to the right customers.
Bing Ads: - PPC advertising on Bing networks that include Bing and Yahoo search engines. Bing being less popular than Google, the pay per click are much cheaper and in addition, due to less competition, the ads get better positioning and are allowed to advertise on all Bing search engines, AOL owned and affiliate sites.
Re-Marketing also known as ‘Re-targeted PPC Advertising,’ is a marketing process that utilizes the users’ browsing habit. Information on users browsing activities is gathered from analyzing the browsers’ cookies. The gathered information is then used to direct the Ads to the user’s browser or email. Re-Marketing & Re-targeting though used synonymously are slightly different. Re-targeting directs ads of sites previously visited to the web pages you visits later while re-marketing sends the ads to the email (such as display ads in yahoo & promotions on Gmail). For example, if a user visits an e-commerce website the cookies relay the information and follow the user as he browses other websites implementing the re-targeting strategy that displays Ads of the earlier visited site.
This is one of the most common forms of advertising that uses banners, images, texts, and buttons ads that are linked to the website. The ads are displayed on carefully selected websites with an aim of targeting the right audience. Display advertising is an effective way of creating brand awareness as the cost is relatively cheaper compared to other forms of advertising and thus one can reach a huge number of people among the targeted audience.
Also known as Product Listing Ads, is a form of advertising designed for listing products for sale. It is powered by both Google Ads™(Adwords) and Google Merchant Center and is effective for endorsing and concurrently motivating users to buy a product. The products are listed on precise search terms significantly boosting their Ad’s position and saving costs that would otherwise be spent on generic search terms on Adwords. As a result, this advertising has a higher ROAS and ROI.
At Minds Metricks, you get qualified and highly experienced Ads expert who will ensure your campaigns works and produces the desired results. Hire our experts and we will give your business the push it needs.
Minds Metricks is the leading & most preferred PPC management service provider by the small, medium and corporate businesses/clients and the company has created a name for itself in the digital marketing. We help businesses in different ways including:
Take a step by step tour of how do we help clients in setting up Google PPC Ads.
The whole process starts with an understanding of the business. The initial consultation seeks a full understanding of the business, products/services offered and its unique selling point. The understanding gives the framework for developing the ads.
Based on the data collected in the initial consultation, we use best industry resources to generate high-search-volume keywords and analyze rival businesses. We then segment the keywords that will work for your business while keeping in mind your competitors’ approach to the same searched data.
The success of a campaign is also reliant on the website and landing page optimization. The two determines the quality and the ranking of the Ad and complements the Ad by converting the directed traffic into customers and clients. As a result, we advise on the optimization with key interest on the pages’ speed, content weight, call to action elements and the user-friendliness of the page.
We ensure integration of Google Analytics with your Adwords account for effective tracking for easy tracking and to avoid missing any important data, which is essential for further optimization of your ads.
We fully set up the Adword account with all the necessary structure for a successful ads campaign
Broad Match keyword: - as the name suggests, this is the
widest keywords match. It
allows triggering of an ad by any searched query not only exact words but also
related, misspelled, synonymous or stemming words.
Phrase match Keywords: - this is phrase based allowing Ads to be triggered by any search of the phrase with words used in any order.
Exact match Keywords: - this type of keyword matching allows triggering of an ad only if the exact keywords are searched.
In addition to setting the ads we also set the extra snippets correctly instead of relying on the automatically generated extension. This ensures your Ad stands out, is better positioned on the search result and helps direct the targeted traffic to the intended page.
To maximize your click-through rate a good, well-structured and clear Ad copy is essential. We take our time to evaluate the performance of each Ad group and accordingly develop a precise, and informative Ad Copy.
Depending on your budget and target market, we will advise and help you schedule your ads in the most effective way.
Targeting the right geographical market translates into better returns, we set your ads to target the right market.
We develops the Ads and optimize your site for better positioning making them competitive, easy to manage and cost-effective.
Netting the right traffic alone is not enough, the traffic needs proper channeling to the right page to be converted into sales