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602, The Metropolis Tower, Al Abraaj Street, Business Bay Dubai, United Arab Emirates.
+971 55 858 2400 +971 4 380 8885 support[at]mindsmetricks[dot]com Find Us602, The Metropolis Tower, Al Abraaj Street, Business Bay Dubai, United Arab Emirates.
+971 55 858 2400 +971 4 380 8885 support[at]mindsmetricks[dot]com Find UsBoost your business by position your products & services to the most relevant customers and get better chances of lead conversions.
Minds Metricks is a fast-growing Pay-per-Click (PPC) Agency in Dubai helping businesses reach the relevant customers. We’ll help you run effective Ads netting the relevant traffic that translates into better sales. A high ROI is the key to survival in the competitive market and we are the solution!
Per-Per-Click is an internet marketing strategy that capitalizes on using the keywords to direct traffic to a site. On clicking the ad the users are directed to the intended page. Unlike organic traffic which is more dependent on exact keywords thus reaching less traffic the site owner simply pays per click reaching more users.
The marketing goals determine the correct keyword(s) to adopt and the appropriate platforms to target. A well-developed Ad with the most relevant keywords appears among the first 3 positions of Google search result and is one of the most effective ways of advertising. At Minds Metricks, the preferred PPC agency Dubai, we evaluate the trends and help you create effective ROI driven campaigns.
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Search Advertising are search result oriented advertising. When a user searches a set of keywords, the Ads are listed using the keywords appears alongside the organic search results. Google Search Engine and Bing networks are most targeted due to their populace.
Google Ads™: - formerly known as Google Adwords is the search advertising system on the Google search engine. It uses a bidding system where, if more than one Ad is bidding on given keywords the highest ranking ad wins appearing alongside organic search results. The appearance of an Ad on Google search page depends on the number of bids, maximum pay per click, quality score of the ad and the landing page quality. If well utilized Google Ads™ can an effective tools to reach out to the right customers.
Bing Ads: - PPC advertising on Bing networks that include Bing and Yahoo search engines. Bing being less popular than Google, the pay per click are much cheaper and in addition, due to less competition, the ads get better positioning and are allowed to advertise on all Bing search engines, AOL owned and affiliate sites.
Re-Marketing also known as ‘Re-targeted PPC Advertising,’ is a marketing process that utilizes the users’ browsing habit. Information on users browsing activities is gathered from analyzing the browsers’ cookies. The gathered information is then used to direct the Ads to the user’s browser or email. Re-Marketing & Re-targeting though used synonymously are slightly different. Re-targeting directs ads of sites previously visited to the web pages you visits later while re-marketing sends the ads to the email (such as display ads in yahoo & promotions on Gmail). For example, if a user visits an e-commerce website the cookies relay the information and follow the user as he browses other websites implementing the re-targeting strategy that displays Ads of the earlier visited site.
This is one of the most common forms of advertising that uses banners, images, texts, and buttons ads that are linked to the website. The ads are displayed on carefully selected websites with an aim of targeting the right audience. Display advertising is an effective way of creating brand awareness as the cost is relatively cheaper compared to other forms of advertising and thus one can reach a huge number of people among the targeted audience.
Also known as Product Listing Ads, is a form of advertising designed for listing products for sale. It is powered by both Google Ads™(Adwords) and Google Merchant Center and is effective for endorsing and concurrently motivating users to buy a product. The products are listed on precise search terms significantly boosting their Ad’s position and saving costs that would otherwise be spent on generic search terms on Adwords. As a result, this advertising has a higher ROAS and ROI.
Social media especially Facebook, Instagram, Twitter, and LinkedIn are some of the most visited sites with millions of users making them ideal advertising platforms. Each social media is unique in its way of advertising and may be ideal for a given business or not.
Facebook currently with over 2.23 billion monthly users, Facebook is a high-potential advertising platform. Facebook PPC helps you target a specific demographic and narrow down to a specific interest netting the right traffic. One also able advertise on people’s news feed regardless if you are friends or share mutual friends, which is impossible organically. Facebook Ads can achieve over 15 objectives such as directing traffic, creating brand awareness, promote a product and generate leads among others and one only pays per click.
Instagram also has numerous users totaling over 500 million. It has a high potential for optimization and is an efficient advertising system enabling advertisers to target their ads to specific interests, location, and demographics. Instagram can be effective in advertising if optimally used; not only running photo and video ads but also Carousels and Insta-Story Ads. It can help create brand awareness, promote a brand and generate leads among other things also possible on Facebook PPC. Its’ CPC however, is slightly costly than Facebook.
LinkedIn primarily devoted to B2B clients, LinkedIn is an ideal platform for targeting businesses and corporations. Unlike in other social media, users spend a very short time on LinkedIn approximately 17 minutes in a week thus it demands the Ads to be intelligently crafted, the linked site/section of a site to be consistent and to target the right client to net a beneficial traffic. On LinkedIn, you can narrow down your targeted market to narrower specifics than other social media platforms such as targeting specific job titles, company names, age groups, and job functions among others.
At Minds Metricks, you get qualified and highly experienced Ads expert who will ensure your campaigns works and produces the desired results. Hire our experts and we will give your business the push it needs.
Minds Metricks is the leading & most preferred PPC management service provider by the small, medium and corporate businesses/clients and the company has created a name for itself in the digital marketing. We help businesses in different ways including:
Take a step by step tour of how do we help clients in setting up Google PPC Ads.
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