PPC stands for Pay Per Click in Dubai, it is a primary way of advertising on the internet in order to drive traffic to your website. Whenever a person searches for a particular keyword relevant to your website, PPC campaign in Dubai places the ads of your website in the search engine’s results page. In other words, PPC is a way of placing adverts on search engines, wherein the advertiser pays only when the visitor clicks on adverts.
It is very difficult and time consuming for individual or PPC Company in Dubai to get your website on the first page of Search Engine Results Page. With PPC, your website gets the attention that you wish for as the adverts displaying your products or services are placed on the first page. Unlike SEO, the results of PPC are highly measurable, scalable, and quicker. Thus you will be able to generate the necessary traffic and revenue.
Whenever you create an ad, you will require a set of keywords which will trigger your ad to appear in the search engine’s results page. Wise selection of keywords is essential for PPC campaign success. Using the Google Keyword Planner tool, you can find the best keywords for your ads.
The amount of funds to be spent on a campaign depends on the marketing strategy, the competitiviness of keyword, and the duration of campaign. Minimum bid on Google begins for as low as $0.01 per click, which you have to pay only when the user clicks on the link.
PPC campaign optimization refers to the process of making incremental changes in the campaign by the PPC Company in Dubai such that you are able to create higher average return for every dollar spent. Optimization includes, but not limited to: keyword segmentation, ad copy testing, bid management, geo-targeting, and schedule adjustment.