Portfolio - Carlo Tyres

Website for sales, delivery, and installation of tyres

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Carlo Tyres

Dubai, UAE

Carlo Tyres website is a website developed for the automotive care company that deals in car tyre based in Al Quoz, Dubai. It was designed to facilitate sales, delivery, and installation of tyres in the UAE, which are the primary services offered by the Carlo Tyres. The UI/UX of the site was geared towards simplicity, efficiency and uniqueness.


The Story

Carlo Tyres website is designed for precise communication combining text messages with skeuomorphic illustration. We used infinite 3D illusions on a 2D flatbed, and light 3D graphics extensively to create unique custom images for the website. The images make the site visually attractive, interactive, and supplement the content to send the message across. Use of animated visuals and transitions is minimal on the site for quick loading.

Search by Size or Search by Vehicle

Knowing the tyre size of a vehicle is usually a pain in the neck, not only for the first time car owners but also seasoned car owners. To solve this quagmire, we developed the site such that a user can search for a tyre by size or by vehicle model. We also included a graphical interpretation of the various reading in determining the tyre size.

Select your tyres

After selecting your tyre size, the site automatically searches for the tyre on sale. The search result facilitates easy comparison as it displays under a single page with the price tag from different brands, the characteristics of the tyres, and how soon the tyre can be available. The recommended brands are listed first followed by others, and buyers can make their choice based on the price, characteristics, availability or recommendation.

Easy to find your installer

The website does not leave its clients stranded after buying tyres; it is also designed to link them to the nearest tyre-installer. The consumer can easily search the nearest installer and get their profile including their charges.

Considering Carlo Tyress puts customer needs first, we designed the consumer to get full control of the services requested, including an option when looking for an installer to schedule the installation date and time.


Putting in mind, you may be prepared or unprepared such when you experience a tyre burst in the middle of nowhere putting you in need of a new tyre unprepared; we designed the Carlo Tyres Website accessible on any device. The website is responsive and can smoothly be accessed on any device whether a desktop, laptop, smartphones or vehicle’s smart-displays. The fluidity of the site makes display clear even on bezel-less and infinity displays.

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