To drive web traffic is the only goal of any online marketing plan/strategy. To experience online traffic for any business website is the most thing to keep the sales roaring.
SEO helps you rank your website better in the search engine without spending crazy money on paid or promotional ads. Your target market heads over to google to search for companies(your competitors) that can provide your services or products and by you being present on the first page helps increase the traffic to your website, thereby creating better exposure, brand awareness and strong sales through the website.
Backlinks are similar to referral; they create a positive vote for your website in order to rank better on the search engine, thereby helping to improve the website rankings. Backlinks account for approximately 23% of the total factors to rank any website. So in simple language, backlinks are one of the most important factors to rank your website.
No, Backlinks are one of the essential factors that help in improving the ranking of the website. Apart from backlinks, here are some of the other factors that needs attention:
Search Engine Optimization mainly comprises of two parts – onpage and off-page(aka content Marketing) optimization.
When you optimize each web page in order to generate relevant traffic for that individual webpage. If the page is about web design, then you optimize the page title, description, heading tags, alt tags, content around similar theme.
It is completely opposite to the on page techniques and refers to the external links/signals coming to that webpage. The more niche relevant it is, the better and easy it is for the page to rank.
In the off page optimization; its not about the quantity but the quality of each link that’s coming to your website.
Page title and Meta descriptions are the only elements that appear in SERP’s when user performs a search for that particular query. The title tag gives an overview or basic idea of what the page contains, whereas the meta description talks about the content of the page in short. Search Engines follow/learn this data/information to rank the website, and display the same in the search results. So an enticing title and description will surely bring more traffic to your website.
The online space has become a competitive arena wherein every new business or website wants to be noticed and reach on the top. In such scenario, if you are not investing in doing SEO for your website, then you may be missing out on a a lot of opportunities for your business.
Search Engine optimization is important for a business in the long run and is never a short term strategy. So you should only invest, if you know that its going to be a long term marketing goal of your company.
Achieving the top rank in search engines such as Google, Yahoo, or Bing, for a particular keyword, depends upon various factors like:
Having said this, no one can guarantee the amount of time required to rank for any particular keyword. Highly competitive keywords require time may be 6 months. Similary off-page activities also play a crucial role in promoting the website and improving the rankings.
In an ideal situation, 6-12 months is considered to be a good time for yielding results in SEO.
SEO packages will purely depend on the type of results you wish to avail after the initial analysis of the website is completed. Cost of the service varies as per the
Having said this, we price the SEO services based on the amount of work needs to be done.