Learn SEO in detail through our FAQ on SEO.

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Why do I need SEO services?

To drive web traffic is the only goal of any online marketing plan/strategy. To experience online traffic for any business website is the most thing to keep the sales roaring. 

SEO helps you rank your website better in the search engine without spending crazy money on paid or promotional ads. Your target market heads over to google to search for companies(your competitors) that can provide your services or products and by you being present on  the first page helps increase the traffic to your website, thereby creating  better exposure, brand awareness and strong sales through the website. 

Does my website need backlink?

Backlinks are similar to referral; they create a positive vote for your website in order to rank better on the search engine, thereby helping to improve the website rankings. Backlinks account for approximately 23% of the total factors to rank any website. So in simple language, backlinks are one of the most important factors to rank your website.

Will Backlinks alone will improve my ranking?

No, Backlinks are one of the essential factors that help in improving the ranking of the website. Apart from backlinks, here are some of the other factors that needs attention:

  • Trust /Authority of the host domain: 23.87%
  • Anchor text of the external links of the page: 20.26%
  • On page Keywords Usage: 15.04%
  • Registration + Hosting Data: 6.91%
  • Traffic + CTR Data: 6.29%
  • Social Graph Metrics: 5.30%(Note: The above components of Google's ranking algorithm is derived from 72 SEOs surveyed for SEOmoz's biennial search ranking factors)

How is SEO done for my website?

Search Engine Optimization mainly  comprises of two parts – onpage and off-page(aka content Marketing) optimization. 

On-page Optimization:
When you optimize each web page in order to generate relevant traffic for that individual webpage. If the page is about web design, then you optimize the page title, description, heading tags, alt tags, content around similar theme.

Off-page Optimization: 
It is completely opposite to the on page techniques and  refers to the external links/signals coming to that webpage. The more niche relevant it is, the better and easy it is for the page to rank.

In the off page optimization; its not about the quantity but the quality of each link that's coming to your website.

Why are page titles and Meta tag optimization important?

Page title and Meta descriptions are the only elements that appear in SERP's when user performs a search for that particular query.  The title tag gives an overview or basic idea of what the page contains, whereas the meta description talks about the content of the page in short. Search Engines follow/learn this data/information to rank the website, and display the same in the search results. So an enticing title and description will surely bring  more traffic to your website.

What if I don’t do SEO for my website?

The online space has become a competitive arena wherein every new business or website wants to be noticed and reach on the top. In such scenario, if you are not investing in doing SEO for your website, then you may be missing out on a a lot of opportunities for your business. 

Search Engine optimization is important for a business in the long run and is never a short term strategy. So you should only invest, if you know that its going to be a long term marketing goal of your company.

How long does it normally take to show results?

Achieving the top rank in search engines such as Google, Yahoo, or Bing, for a particular keyword, depends upon various factors like:

  • The number of keywords targeted
  • Competition for each keyword
  • Relevant content with respect to those keywords
  • Authority/Trust Flow of your website
  • Backlinks created for that page.

Having said this, no one can guarantee the amount of time required to rank for any particular keyword. Highly competitive keywords require time may be 6 months. Similary off-page activities also play a crucial role in promoting the website and  improving the rankings.

In an ideal situation, 6-12 months is considered to be a good time for yielding results in SEO.

How much do I need to pay for SEO services?

SEO packages will purely depend on the type of results you wish to avail after the initial analysis of the website is completed. Cost of the service varies as per the

  • Nature of products/industry or services your website offers.
  • Keyword/product competition
  • Technical whereabouts of your website
  • Required level of optimization and offpage activity.

Having said this, we price the SEO services based on the amount of work needs to be done. 

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